Prime Books will launch a new digital imprint, Masque Books, in July 2013. Masque will publish all types of science fiction and fantasy, including sf/f romance.

Masque plans to launch with twelve titles its first month and publish six new titles a month thereafter. They are actively seeking novellas and novels. Guidelines and a submission portal can be found at masque-books.com

“Initially,” said publisher Sean Wallace, “all titles will be digital-only, but successful digital-first titles may be turned into trade paperbacks with national distribution.”

Wallace will serve as publisher for the new imprint. Prime Books senior editor, Paula Guran, will also continue in her role with Masque. Natalie Luhrs, former senior science fiction and fantasy reviewer for RT Book Reviews, joins the Masque team as acquisitions editor.

More information can be found at the Masque site: masque-books.com or contact publisher@masque-books.com.